Summers that Count
Nobody just orders coffee. Millennials order “Venti Iced Skinny Hazelnut Macchiato, Sugar-Free Syrup, Extra Shot, Light Ice, and No Whip” just the way they like it. Why? Because they can.
In a world where too much choice is the norm it is hardly surprising that modern camp staff are becoming pickier about where to spend their summer. Throw into the mix the dependence on high consumption of visually-rich information and it is suddenly clear that attracting the BEST summer camp staff is no longer a straight-forward case of scrolling through agency websites for ‘visa-ready’ potentials.
Granted, the benefit of only reviewing those vetted and approved is reduction of time wasted on staff who would not qualify for a visa BUT have you thought about all of those individuals who are simply put off by the idea that they have to pay to commit to an agency who then finds them a job somewhere that they have no choice? Let’s face it, we wouldn’t all give somebody a few dollars to buy a coffee of their own choosing so we cannot expect all potential staff to pay hundreds to have someone choose where they spend their summer.
Consider someone with a unique skill set. A flying trapeze artist or a skateboarder for example. Someone with these skills may see many camp agencies’ glossy marketing ads but not consider for one second that there may be a job allowing them to use their skills and so they don’t look into it any further.
We target these individuals by advertising specific vacancies for specific camps allowing people to see for themselves exactly what opportunities are out there.